In the last few years, we have seen many businesses pop up that take advantage of social media trends. We’ve seen this in the imported sweets industry and even in the vegan community. Some are long-term while others just ride the wave until things taper off. The influence of social media Social media provides a type of influence not found in traditional media such as television, radio, newspapers that is because people keep their phones […]
Calling all low-effort entrepreneurs your time is now! I finally have an easy business for you 😀 Haha just kidding. Or am I? An online influencer is defined as “someone who has the power to affect others’ purchasing decisions because of their authority, knowledge, position, or relationship with their audience, – a following in a distinct niche, with whom they actively engage.” A social media influencer business leverages (or monetizers) their following for marketing purposes […]
