The signage industry is massive in South Africa but it’s also very saturated, in situations like this when you know there is a large market you need to look for a niche that is both profitable and not too competitive. In the signage industry we know, 9 out of 10 businesses are a vinyl on Correx/Perspex/Chromadek/ABS type of business. That means there are opportunities for companies that specialise in different kinds of signage: hand-painted signs, fabricated Perspex, wooden signs and of course neon signage.
A neon signage business manufactures neon signs to client specifications. There has been a growing demand for different types of signage outside of the common ones mentioned above; shops, restaurants, and bars are using neon signage both inside and outside of their establishments.
This is a great opportunity for small businesses to get into this industry with personalized service and good prices.
You should not only look at the signage industry for opportunity, but the shop fitting and interior decorating industries as well.
Sales and Marketing
Your target market will determine what sales channels you use to market your business, example: if you are targeting the interior decorating industry then you need to find out what publications are available to them and advertise in there. It goes without saying that you should be able to be found on the internet, either via your own website or classified platforms such as Gumtree.
Pricing & Sales
Once a client has provided the specifications, then you need to calculate the material cost as well as the labour cost in order to provide an accurate quotation. You have to price your services accordingly to be both competitive and sustainable.
How to make neon signs
How A Neon Sign is Made – Alluring Sci Fi Lighting from the 80’s. Please rate and leave a comment for us. (◕‿◕✿) In the industrial district, we join the Neon Family in making a neon sign. Want to support more videos like this?
|Equipment||Ribbon burner, Cannon burner|