Let me tell you a joke: Nedbank Avo sells a 800ml/0.8l Smeg kettle for R800 at 61% off!
(A standard electic kettle takes 1.7l of water).
The most South African thing: Can’t afford a proper house but has a R800 kettle.
Compact appliances are smaller than usual appliances aimed at modern properties that are not made as big as they used to be. The term applies to appliances that save you space, or fit on (or under) your countertop. Like if you don’t have space for a floor standing dishwasher then you get a tabletop one. But mini kettles might help solve another problem in SA: many people waste electricity by boiling more water than they need. So a smaller kettle they are forced to use just they water they need.
Now I’m not gonna lie to you. I was not familiar with this industry despite previously making fun of Balwin style fishtanks in Start an Office to Residential Property Conversion Business. I did not know this was a thing. But according to The Hustle Trends it is!
Listen to this:
The rise of Accessory Dwelling Units (or ADUs – think, tiny modular homes, granny flats, and carriage houses) caught our attention.
Especially since newer, ADU-friendly legislation in places like CA and NH are increasing these affordable property values.
Our research team reveals a hoard of bank-making products in the small appliances Trends report. One Amazon item even rakes in $2.6m/mo.
The rest, per Jungle Scout data:
• Mini countertop oven: ~$330k/mo.
• Portable countertop dishwasher: ~$130k/mo.
• Mini waffle maker: ~$90k/mo.
• Small foldable washing machine: ~$50k/mo.
• Mini countertop wine cooler: ~$46k/mo.
Yes, according to Amazon data one product of these smaller than standard appliances is brining in $2.6m a month.
The gist of the matter is this, as people move into smaller dwellings demand for smaller appliances goes up.
WTF is an “Accessory Dwelling Unit”
Basically what we (in our colonial language) would call a separate entrance or servants quarters. As well as some other configurations.
Business Opportunity
Picture this: Balwin City Appliances. You start a business aimed at these fishtank developments. And in your shop is only miniature or compact appliances aimed at small living spaces. Munyaka in Waterfall, Midrand, will comprise 5020 apartments. 5000!!! Look how narrow this counter is, that single pot takes up almost the whole counter:
Copyright Balwin
Go through the whole list of apartment sizes and choose what would best suit it. Let’s say someone bought the 28m2 studio
So now you can start selling accessories for it:
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