Decorative stone is usually sold in large quantities, usually per load. However there is a smaller market that is underserved in South Africa: decorative stone in smaller quantities, by the kilogram.

What is decorative stone
Decorative stone is any type of crushed natural stone, marble chips, pebbles used for decorative purposes. You see it in sidewalks, alongside ponds in plant pots etc.

Market opportunity
A lot of people do not want a large load of stone for their projects, this is where the opportunity comes in. Some people just want a small quantity: a few kg’s some only want a kilo maybe to put at the base of a plant.

Business model
The stone is bought per load and divided into kilos, if you selling it in a retail setting then you need to package it in a container (see above). If people are coming to you and weighing it, then you don’t need to divide it beforehand.

Marketing the business
This is a business that can be marketed in various places: in the classified home improvement section, to interior decorators, landscapers, even at craft markets.

Image credits: rocksnrootspavestone

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