A community ads pamphlet is a booklet printed and distributed to a certain area. It is a hyperlocal publication, focused on smaller areas within a larger area. It contains essential services, contact details, tips and small classifieds.
Money is made by selling advertising to businesses.
The community ads brochure is usually a one colour, A4 folded landscape into 2x A5. It is usually printed on a Riso or litho printer. A Riso is the better option as it is well suited for this purpose and can be operated from home, leaving the only other job to maintain contact with advertisers.
Target market: People within your community or a certain area.
Marketing ideas: To succeed in this business in the digital age, you have to keep the content interesting, especially as there may be already community newspapers distributed in your area. You have to focus on a niche, for example, instead of publishing entertaining stories or jokes you can publish available job in your area
Equipment needed: Risograph, or litho printing machine, paper folder (desktop model is fine)
Materials needed: Ink, Paper
Startup cost: < R15 000 (one colour Riso)