Start a Corporate Event Planning Business

An event planning company or a self-employed event organiser offers a wide variety of services. Their mission is helping people have more fun while holding and celebrating different events.

While working with ordinary people who want to organise birthday parties or weddings is the most obvious event that might come to your mind, there is another, more profitable opportunity, which is offering event planning services for businesses.

Market Need
Did you know that there are over five million enterprises of a different size in South Africa? Economists say that this already astonishing number is nonetheless constantly growing!

Any business, whether big or small, holds many events that require proper planning. The bigger the company, the wider the list.

Some of them are:

  • Team building
  • Training
  • Meetings
  • Company
  • Conferences
  • Company launches, banquets, birthdays and anniversaries.

Your Solution
Needless to say, you must keep up with latest trends and needs of clients in our fast-changing world.

You don’t need to be an expert in every aspect of this business. You can just establish yourself as a middleman who hires a lot of professionals at once and organises their work. Here is a must-have list of contacts you have to have in your phone:

  • Cafes, restaurants;
  • Catering services;
  • Photographers;
  • Videographers;
  • Toastmasters;
  • Interior decoration specialist;
  • Technical solutions experts.
  • Venues

Competition & Marketing Ideas
The competition is tough in this industry because this business idea doesn’t require a lot of budgeting; on the other hand, it can yield good rewards.

There are three most common ways to promote your services:

  • Instagram (upload as many photos as you can from the events you organized);
  • SEO (build a website and hire an SEO-expert to promote it in search engines);
  • Word of mouth.

What makes an event planning company different from other businesses (like manufacturing, retailing, etc) is that it doesn’t require a lot of funding. You just need an office, a computer, and that’s it! If you’re just starting out, you can even start without an office. The nearest cafe may replace an office space. A lot of professional event planners also prefer to meet their clients in cafes and restaurants.

You can even start an event planning business with no money at all! Check the following video how to do that:

How to Start Your Event Planning Business with No Money

Are you worried about not having money to start your event planning business? Would you believe me if I told you you don’t need money to start your business? Yes, it’s true! Watch this video to get our tips to starting your business with no money!